Wildcat Spirits have worked on the creation of brands and products that offer new or additional benefits for the customer. This has either involved modification of an existing product line or a brand new idea and has included its presentation and formulation.
Wildcat Spirits is well placed to work on product development that includes the concept, design, development and marketing of newly created or newly rebranded products. We research consumer demand with the view to maintain and increase a company's market share. We research the market, look at competitors and speak with importers identifying where a product and range would sit in a retail environment.
Past results have included working on a whisky that won best design award with Whisky Magazine. We understand the need to keep brands invigorated and work closely with importers and when feedback is clear that a range needs a facelift we come up with the concept and commercial plan.
Our approach to product development is to open a window into the world of the customer or brand, not just the product but also the people, the history and the passion that makes that brand unique. This inspires customers to want to be part of the legacy. We continually look to keep the brand at the forefront of customer’s minds and to build on strong relationships.
“In my opinion, James’s work ethic, coupled with his vast experience provide him with an unlimited potential to develop and grow any Brand. Without hesitation I am pleased to recommend James to be the voice for any Brand that is fortunate to have him on board.”
Richard Stabile, Founder & CEO – Long Island Spirits, USA.